What is good design?
I feel more and more often that there is no real answer to
this question. My instructor said this statement at the beginning of the
semester and it really stuck with me: “there is no such thing as good or bad
design; there is only appropriate and inappropriate given the situation.”
This then means that there is a time and a place for
everything, just that the the frequency of said appropriate imagery isn’t
always equal.
In my job, I find more and more that what I consider to be
good design isn’t always appropriate for the audience in which I am working
for. Poster work must convey a tremendous amount of emotion, information, understanding
and visual interest while keeping in mind that in most cases it won’t be looked
at for longer than a quick glance as onlookers walk on by. Although maybe
technically successful, a poster isn’t always effective based solely off of good
design.
That’s the long and short of it. It may be a
tough pill to swallow, but it’s a lesson that must be learned in order to
survive in this field.
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