Wednesday, March 21, 2012

design is thinking made visual



A bad habit I have developed in my admittedly short time as a member of this community is the over simplification of the work graphic designers do. I think this is an attitude most people outside of this community have in regards to graphic design simply because they don’t know any better, which, like I said, I totally understand; however, if anyone ever asks me again what I am going to school for, I will just direct them to a Google search of Saul Bass and say: this is what I am going to school for.

After watching a documentary on the man and looking into even a small fraction of what he has accomplished in his lengthy career I truly say that I am inspired by him. My narcissistic self is attracted to the idea of being permanently engrained into popular culture by being associated with big names like Alfred Hitchcock and Martin Scorsese, not to mention big brands like Kleenex, The United Way and The Girl Guides. My less superficial side, however, appreciates and shares his personal feelings of satisfaction for having done good work that he can be proud of as a designer and as layman.




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