Wednesday, March 21, 2012

why.... just why



I must admit that I don`t care for the new design of OCAD University. I find the design to be overly simplistic, seemingly outdated and visually unbalanced. I say this with little love for the old logo, but I find it hard to see an improvement from one geometrically imprisoned set of text to the next. I find I am a true fan of the simple elegance of a black and white colour scheme, however the thick lines and bolded text seem clumsy to me and purposeless.

Most who know me know that it is hard for me to give a scathingly honest critique of someone`s work, but in this instance I say proper credit where credit is due

Design fail!


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